Make a splash with waterproof lashes

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Dive into bold waterproof mascara—live loud, lash proud, and let your look steal the scene

Back In A Bit began as a playground for mascara rebels who believe beauty should be as fun as it is fearless.

Lashes that party

Our waterproof formula and mega brush deliver vibrant, editorial volume in shades that refuse to behave

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We break the mascara mold so every lash gets its moment—color, character, and confidence belong to everyone.

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Why blend in when your lashes can stand out? We’re here for the boundary-breakers, poolside dreamers, and color chameleons.